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Hi, I am Cheryl Lee

and I help people Discover their Potential in this

World of Coffee.

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Learn Coffee

There are 3 stages to start learning. 

Firstly, if you are very new to coffee, choose the Foundation Courses. This will provide you the opportunity to build your skills through a systematic syllabus. 

Secondly, for coffee enthusiasts with some experience and looking to improve your skill set, go for the Intermediate Courses. Intermediate courses are also highly recommended for you who have started working in the coffee industry for 6 months and above. 

Thirdly, the Professional Courses are best option for individuals in the senior positions as baristas or in the managerial levels. For you who are keen to equip yourself with higher education about coffee and advance learning in operations management, invest in your career path through attaining a Professional certification.

Learn Coffee
coaching and mentoring

Coaching & Mentoring

Achieve, Inspire, Empower Coaching. 


A.I.E Coaching is a program designed with your success in mind. Through engaging learning experiences, you will acquire the essential skills needed to unleash your fullest potential and achieve breakthroughs in your personal goals.

In this program, we will curate a personalized development plan, focusing on bridging skill gaps and amplifying your strengths. Our aim is to empower you with the tools and strategies necessary to gain a competitive advantage in your career.

Take the first step towards your success and become the best version of yourself with the help of A.I.E Coaching.

Reach out now! Reserve your one-time complimentary 60-minute consultation that curates a personalized, actionable plan just for you. 


Click on  contact me  now button and mention

1st Consultation.


What does it take to compete? I had the opportunity to coach competitors from nationals to representing the nation on world stage championships. If you are considering competing, let's explore your WHY and I will show you HOW to start. Formulate a plan and let's start grinding!

I coach from experience. I am the former Barista Champion of Malaysia (2008 & 2010) and currently certified for all 6 championships with World Coffee Events. 

In the past decade, many competitors has achieved personal breakthroughs and performed well in the championships. Get in touch with me to work on a plan now.

barista competition

Let's explore together

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